**Launches**\\nLaunch of embedded and fully customized card program - Here Wallet\\nLaunch of embedded and fully customized card program - Meteor\\nLaunch of Near branded card as open source for any project to integrate as off ramp - NEAR \\nLaunch of Defi Strategy / DCA - Ref / Burrow\\nLaunch of NEAR branded card and DCA - Bitte\\n\\n\\n**Endorsements**\\nThis proposal is supported by Bitte, Burrow, Ref Finance, Meteor, and Here/Hot Wallet. All teams have signed endorsement letters confirming their intent to integrate the fintech products described herein. (Meteor Wallet provided approval via message to the NEAR Foundation team). Links to endorsement letters will be provided below.\\n \\nMilestone 1 \\u{2013} $15,000\\n\\u{2022}\\tLiaise with Here/Hot Wallet, Meteor Wallet, and NEAR for card designs, and secure approval from Mastercard.\\n\\u{2022}\\tSet up individual card terminals with Mastercard.\\n\\u{2022}\\tFinalize commercial agreements with the mentioned projects for card launches.\\nUse of Funds:\\n\\u{2022}\\tCover setup fees for card terminals, paid directly to Mastercard.\\n \\nMilestone 2 \\u{2013} $45,000\\n\\u{2022}\\tLaunch custom-branded card programs with HOT Wallet and deploy the NEAR ecosystem debit card.\\n\\u{2022}\\tMake the NEAR ecosystem debit card available through Mercuryo\\u{2019}s widget for all NEAR projects that have integrated on/off-ramp functionality.\\n\\u{2022}\\tThis milestone is achieved once card issuance is available to consumers via the client app, validated by NEAR by creating its own card.\\nDisclaimer:\\n\\u{2022}\\tCards will be issued virtually to EU residents and passport holders.\\nUse of Funds:\\n\\u{2022}\\tCover integration and development costs to launch branded cards.\\n\\u{2022}\\tEnable necessary features from branded widget flows to top-ups with NEAR assets and functionalities like Apple Pay/Google Pay connectivity.\\n\\u{2022}\\tThe funds will largely go towards maintenance and card issuance costs, paid directly to Mastercard.\\n \\nMilestone 3 \\u{2013} $20,000\\n\\u{2022}\\tDevelop APIs for a white-label integration of cards for the Meteor Wallet team. This includes the setup of APIs and technical documentation. Other Mastercard launches will be widget-based.\\n\\u{2022}\\tLaunch Mercuryo\\\'s DeFi-focused products, including DCA for Ref Finance/Burrow.\\n\\u{2022}\\tThe milestone is reached once DCA is live for consumers in 150+ markets and the Meteor Card is live for consumers in the EU.\\nUse of Funds:\\n\\u{2022}\\tCover development costs for setting up APIs for Mastercard\\\'s fully white-labeled solution.\\n \\nMilestone 4 \\u{2013} $15,000\\n\\u{2022}\\tCo-marketing campaign with Mastercard x Mercuryo. This includes the development of co-marketing efforts through Mercuryo and Mastercard\\u{2019}s social channels, with the goal of hosting a fireside chat.\\n\\u{2022}\\tThe milestone is achieved once NEAR, Mercuryo, and Mastercard approve and sign off on the structure and scope.\\nUse of Funds:\\n\\u{2022}\\tCreate marketing materials, push Mastercard for co-branding opportunities, and organize a fireside chat.\\n\\u{2022}\\tThe funds can also be used for launching limited-time campaigns, such as 0-fee promotions.\\n \\nMilestone 5 \\u{2013} $10,000\\n\\u{2022}\\tA total of 10,000 debit cards have been issued across the NEAR ecosystem.\\nUse of Funds:\\n\\u{2022}\\tCover issuance and maintenance costs for a large number of cards.\\n \\n\\n\\n**Team Breakdown**\\nPascal Kurzawa \\u{2013} Senior Sales and Strategy Manager\\nPascal is responsible for managing this proposal, overseeing relationships with the NEAR Foundation and NEAR dApps.\\n\\n\\nStepan Fedorov \\u{2013} Integration Lead\\nStepan is in charge of all technical integrations and serves as the primary contact for any tech-related queries.\\n\\n\\nArthur Firstov \\u{2013} Chief Business Officer (CBO) & Co-Author of the NEAR Proposal\\nArthur plays a key role in co-authoring the NEAR proposal, contributing his business expertise.\\n\\n\\nBakhrom Sayd \\u{2013} Senior Product Manager\\nBakhrom is responsible for adding new supported tokens to the platform and gathering valuable product feedback.\\n\\n\\nPeter Kelen \\u{2013} Commercial Director\\nPeter is responsible for overseeing revenue growth, setting targets, ensuring project execution, and managing client acquisition for the NEAR initiative. He also acts as the main point of contact for the card program, leveraging his experience as a former Director at VISA.\\n\\n\\nVasil Viktorov \\u{2013} Product Lead (Debit Card)\\nVasil is in charge of Mercuryo\\u{2019}s card program, defining the roadmap, liaising with card providers, negotiating contracts, and incorporating customer feedback into product development.\\n\\n\\n**Value Proposition for the NEAR Ecosystem and Projects:**\\n1. Revenue Stream:\\nThe fee structure can be fully customized to include revenue-sharing components. Note that most neobanks generate significant revenue from their card programs.\\n2. Accessibility for Retail Investors and added utility for NEAR DeFi Applications:\\nThis plug-and-play fintech product suite (including debit cards, DCA, and on/off ramps) is available free of charge for all NEAR projects. Projects will be able to:\\n\\u{2022}\\tSeamlessly move funds into their applications.\\n\\u{2022}\\tEnable users to withdraw profits or earnings via debit cards, making NEAR one of the most accessible ecosystems.\\n3. Massive Brand Exposure:\\nMastercard will support marketing efforts, including articles in AAA news outlets and co-hosting a fireside chat for NEAR x Mastercard to promote the first ecosystem-branded debit card.\\n\\n\\n

Mastercard x Mercuryo x NEAR Branded NEAR Debit Cards and DeFi Products

This proposal outlines a partnership with Mastercard to develop the best-in-class crypto card offering across multiple chains. Mercuryo will also provide access to its advanced DCA (Dollar-Cost Averaging) products to enhance NEAR\\\'s DeFi applications.\\nThis initiative is endorsed by Meteor Wallet, Burrow, Ref Finance, Bitte Wallet, and Here Wallet.\\nObjective:\\n\\u{2022}\\tLaunch branded debit cards (Here/Hot Wallet & Meteor) within the app.\\n\\u{2022}\\tProvide a NEAR debit card that can be integrated into any project.

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